AOL, Yahoo, Verizon, The Huffington Post – more than 25 media and technology brands including these will merge under a new unit called Oath this summer, as AOL CEO Tim Armstrong confirmed via Twitter on April 3.
What exactly is Oath? Verizon plans to heavily-invest in Oath, and have AOL and Yahoo become sort of the ‘core’ of the unit. AOL and Yahoo will remain AOL and Yahoo, but act underneath the Oath entity. Basically, this is a rebranding strategy. Telecom analyst Jeff Kagan states that “Verizon is transforming itself into a marketing company that uses its wireless assets to reach customers.” The merger will give Verizon access to Yahoo’s users, of which 60% are mobile users.
Oath’s website states “someone snitched,” meaning the name was supposedly leaked. The site also says their goal is to “build brands that people love.” Now we just have to wait until summer for the true reveal. Will you #TakeTheOath?