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Archive for the 'Social Media' Category


AOL, Yahoo, Verizon, The Huffington Post – more than 25 media and technology brands including these will merge under a new unit called Oath this summer, as AOL CEO Tim Armstrong confirmed via Twitter on April 3.

What exactly is Oath?  Verizon plans to heavily-invest in Oath, and have AOL and Yahoo become sort of the ‘core’ of the unit.  AOL and Yahoo will remain AOL and Yahoo, but act underneath the Oath entity.  Basically, this is a rebranding strategy.  Telecom analyst Jeff Kagan states that “Verizon is transforming itself into a marketing company that uses its wireless assets to reach customers.”  The merger will give Verizon access to Yahoo’s users, of which 60% are mobile users.

Oath’s website states “someone snitched,” meaning the name was supposedly leaked.  The site also says their goal is to “build brands that people love.”  Now we just have to wait until summer for the true reveal.  Will you #TakeTheOath?


Reinventing the camera, one pair of Spectacles at a time

A social media app officially released in September of 2011 is now branching outside of the social media realm.  Originally called Picaboo, Snapchat is the second largest social networking app after Facebook.  You may or may not have heard of the company’s newest release: Snapchat Spectacles.

A model sporting a pair of Snapchat Spectacles

The spectacles are sunglasses with the addition of tiny cameras in the top two corners.  The camera lenses have a 115-degree curve and record 10-second video clips with the option to record up to three clips consecutively.  Once recording begins, the circular camera creates a ring of lights on its rim to indicate recording is in progress.  The glasses send the 10-second clips you shoot to your smartphone via Bluetooth or Wi-Fi.  The battery in the glasses lasts about a day, while the lights on the rim of the camera act as a battery indicator.  The spectacles can be charged by putting them back in their case.  A fully-charged case can charge the glasses up to four times before needing to charge itself.

Snapchat Spectacles cost $129.99, but can only be purchased from these bright yellow vending machines called Snapbots.  Here’s another catch: Snapbots are only available at a given location for one day before they pack up and move. Luckily, Snap Inc. (as the company calls itself now) has created a website just for the spectacles where you can get hints as to where the next Snapbot pop-up will be.

You may want to check the site every 24 hours to discover a Snapbot and get yourself some Snapchat Spectacles before it is too late.



LinkedIn Tips and Tricks

The title image that reads: "Tips and Tricks for LinkedIn" which displays a blue pen on a wooden table top.

Most professionals are looking at you on LinkedIn. It’s a great social platform for networking and communicating your skills in a business-oriented way. Making sure that your LinkedIn profile shines above the rest is key if you want to stand out and get noticed by companies and other business people.

Read the rest of “LinkedIn Tips and Tricks” »

it2go Episode 41 – IT Training on Twitter

On this week’s episode we’re talking about our Twitter presence with our new Social Media Specialist Laura Reed!

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it2go – The IT Training Podcast

Social Media Protip: Filter Tweets Based on Source, Keyword, or Person Using TweetDeck

I caused quite the stir earlier today on my personal Twitter account when I announced:

Oh man... global filter in TweetDeck, why have I not discovered you before now! No updates from Foursquare OR Tumblr now!!

So I decided that I would share with you all. If you’ve been a long-time TweetDeck user like I have been, you may or may not have noticed the added feature called Global Filter. Read the rest of “Social Media Protip: Filter Tweets Based on Source, Keyword, or Person Using TweetDeck” »

Steve Jobs Passes Away

Steve Jobs passed away on October 5, 2011, after a six-year battle with cancer. Over the last few days there have been a multitude of online tributes to the brilliant visionary. I came across this YouTube video this morning, and I decided I had to post it on the IT Training blog. Jobs narrated this video clip as part of Apple’s Think Different campaign in the late 1990s. While I am not one of those individuals who always think outside of the box, I certainly know plenty of others who fall into this category. Therefore, I am posting this clip as a tribute to Steve and all others who find themselves “thinking differently.”

WordPress: Including Category RSS Feed Links Using the Default Category Widget

One of the benefits of administering this blog is that it allows me to find gaps in the WordPress documentation already published to the web and/or find easier ways to do things than what has already been explained.

Today, I’m looking into how to create the category RSS feeds that you can see in our sidebar. This article will discuss how to create the following by editing the default WordPress category sidebar widget:

RSS Feed text links:

Category Text RSS Links

RSS Feed icon links:

Category RSS Image Links

NOTE: This article is intended for individuals who are working with WordPress at an administrative level. A familiarity with PHP is required.

WordPress Version: 2.8.0 and up

Read the rest of “WordPress: Including Category RSS Feed Links Using the Default Category Widget” »

Twelve Tips for Safe Social Networking

With the school year getting back into full swing, it’s a good time to think about your online identity and what you’re doing to keep yourself safe.

UITS  has just published Twelve Tips for Safe Social Networking. If you have a Facebook, LinkedIn, YouTube, Twitter, or any social networking account, you should check it out!

See the article here. (opens in a new window)

Organize your Twitter space with new Lists feature

tweetsIf you have been using Twitter for a while, your Twitter Home page is probably becoming a blinding  jumble of unrelated messages. Because all your feeds pour into the same space, you need to do a lot of weeding to find what you want–that is, if you have the patience. Now, with the new Lists feature, Twitter allows you to categorize and filter tweets in any way you like. Just create and name one or more Lists and then assign people you are following to your various Lists.

Here’s how:

In your Twitter space, click the Profile link at the top of the page. Under your username, click the Lists  listsbutton button and choose New List. You can name your list anything, and make it Public or Private.

Once you have one or more lists, in the “Following” section on the right of your Profile, click the View All link. To the right of each of your followed usernames is a List button: listbutton  Click this button to see your lists, and then assign the selected username to a list.

Your Lists appear in the right section of your Home or Profile. Click a list to see only tweets that have been assigned to that list.

The More You’re Aware of Online Privacy Policies, The Less You Say

In a fascinating article in The Guardian titled “Facebook should compete on privacy, not hide it away, ” noted security expert Bruce Schneier argues that social networking sites with fairly robust privacy policies (like Facebook) should use it to their competitive advantage, rather than burying the details deep in the sites. Schneier describes the findings of a recent study at Carnegie Mellon ((Read the original paper: “The Best of Strangers: Context Dependent Willingness to Divulge Personal Information.”
Citation: John, L., Acquisti, A., Loewenstein, G. (2009, July 6). The Best of Strangers: Context Dependent Willingness to Divulge Personal Information. Social Science Research Network. Retrieved August 17, 2009 from about perceptions of online privacy like this:

The social networking sites don’t want to remind users about privacy, even if they talk about it positively, because any reminder will result in users remembering their privacy fears and becoming more cautious about sharing personal data. But the sites also need to reassure those “privacy fundamentalists” for whom privacy is always salient, so they have very strong pro-privacy rhetoric for those who take the time to search them out. The two different marketing messages are for two different audiences.

And therein lies the rub: social networking sites are really just an amped-up version of the old-school telephone.  If Sally Sue is the only person with a telephone, the telephone has practically no value (except maybe to throw at an intruder).  When Sally Sue’s friend gets a telephone (and, more importantly, makes a commitment to learn how to use it and then actually use it), the telephone’s worth has just exponentially increased. The worth of social networking sites is entirely dependent on the number of members (in the short term), but also the members’ free labor to self-disclose (over the long term, as these member-offered knowledge bits are what increase usage and draw new users into the site).   The study cited by Schneier clearly finds that the more privacy policies are made evident, the more people are aware of privacy issues and less freely giving with knowledge bits. While many users would probably benefit from a privacy policy reminder (especially just before releasing pictures from an inebriated vacation in Cabo), it’s clear why Facebook and other social networking stalwarts trumpet everything but their privacy policies: it’s not in their best interests to do so.

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